About the Festival
The world is changing. Polarisation, global affairs and technology pose new dynamics and challenges to communicators and campaigners. What is more, they are changing politics and business. Parties, companies and NGOs representing their interests ask, how can we keep up with a changing society?
The Political Campaign Festival is the international event for communicators, campaigners and Public Affairs experts that will look beyond today and into the future of campaigning. Come and connect with experts and campaigners from around the world and gain insight into the skills and knowledge needed to shape the changing environment of campaigning. We invite you to come and be part of THE FUTURE OF POLITICAL CAMPAIGNS.
PEOPLE TO CONNECT
Werderscher Markt 13
How can we challenge polarising players and discourses?
How can we rebuild societies trust in the era of big data and polarisation?
How can we use disruptive technologies and strategies to mobilise a disrupted society?
Politics in Challenging Times
The party leader of the CDU will talk about the Future of Campaigning in a polarised environment. How is communication changing? What are the challenges for Europe’s biggest catch all party?
Christian Democratic Union of Germany -CDU-
From Big Data to Personalized Outreach: Can We Trust its Future?
Digital platforms collect a lot of personal data about us. How can this data be used for political campaigns? What are the legal, ethical, and political issues? How is the use of digital technology reshaping our society? And how can we build a digital society, in which we really like to live in? What implications does this have for future campaigns? These are the questions Prof. Helbing will address in his talk
Prof. Dirk Helbing
Professor of Computational Social Science
The Digital World of Politics: How to Develop Successful Digital Strategies
Having served as the Chief Digital Strategist for Prime Minister Justin Trudeau’s federal election campaign, as well as for leadership of the Liberal Party of Canada, Thomas knows what is needed to develop efficient digital strategies, the cornerstone of successful campaigns
Prof. Dr. Mario Voigt
He has published five books, numerous studies and articles on digital communication, smart city, political campaigns and big data. In more than 50 countries, he has been keynote speaker on digital transformation, big data, campaigning, and digital public affairs. Voigt is member of several international Award juries, eg. European Excellence Award, Politikaward or German Award for Digital Communication.
Prof. Voigt is a consultant to DAX-companies, NGOs and public affairs campaigns from local to international levels in areas of mobilization, campaigning and digital communication. In the 2017 Bundestag election campaign, he was strategy consultant for mobilization for Angela Merkels Reelection bid.
Since 2009, Voigt has been elected twice as a Member of the State Parliament Thuringia and is speaker for business, science and digital society. He studied politics, law and history at the universities of Jena, Bonn and University of Virginia (USA).
Dr. Daniel Höltgen
Prof. Dr. Dirk Helbing
Carl Philipp Burkert
Mag. Philipp Maderthaner
LOVING THE SPEED
Bring it into action: Unleash your campaigning potential at the FESTIVAL’S CAMPAIGN HEADQUARTERS
LOVING THE SPEED: Campaigning without speed is like a parliamentary session without debating or like a football game without goals. As it comes to campaigning, it is crucial to be fast. It is about identifying a topic, translating it into a campaign concept and feeding it to the right channels. Within 60 minutes we will develop a rough campaign approach together. It will be a blast!